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Communication techniques - 2019

Scientific and technical statement of case/argumentation


This course is for anyone who must defend a research and development project or issue, respond or evaluate a call for tenders.

It enables learners to acquire the theoretical basics and the statement of case processes in order to learn the strategies for promoting the benefit of a technical solution, particularly when responding to a call for tender.


The course lasts 5 days (30 hours) and includes:

  • 3 hours of theory-based learning
  • 2 days of illustrated lectures with practical work and demonstrations


Designed to combine the most recent theories with the practice of the speakers, this course is of particular benefit to those answering calls for tenders, defending a research and development project or convincing others of the soundness of a technical-commercial strategy.

At the end of the course, learners will be able to:

  • Streamline selection strategies for research and development projects
  • Increase critical thinking to identify hard points, fallacious technical reasoning and the most promising project pathways 
  • have an extensive annotated bibliography.


Course level: Basic

Special knowledge is not required, only basic knowledge of logic (set theory).


Bernard PAULY:

THALES former student of ENST


Doctor-Engineer at the DGA

Philippe CAPET:

Research Engineer at Ektimo, alumnus of the École Polytechnique, PhD in philosophy (Paris III).



  • Acquiring the basics of rational knowledge
    • Logical reasoning: recap of the main elements of classical logic
    • Non-classical logic
    • Logical sophisms and deceptive reasonings: examples and exercises
    • Cognitive mechanisms and reasoning errors (cognitive biases, biased decision)
    • Scientific revolutions
    • The falsification of a theory and its practical applications
  • Understanding argumentation strategies, developing responses
    • Lies and misinformation: methods, illustrations and practices
    • Refutation of opposing arguments
    • Main defense and attack ploys
    • Manipulation by argumentation (propaganda, intoxication, deception)
    • Theories of conspiracy: understanding, retorting and illustration
    • A case in point of scientific imposture
  • Arguing according to cultures
    • Social psychology and cultural diversity
    • Social values and intercultural dialog
    • Conflicts of rationalities and resolutions
    • Formal methodology, examples and practices
  • Understanding what communication involves
    • The three components of a message: content, process and meaning
    • The 5 vectors of communication
    • Transactions, exchange of information
    • 3 types of Transaction, 3 laws in communication
  • Avoiding relational traps
    • How to provide effective help
    • How to defend against an attempt at relational manipulation
    • The psychological games and the dramatic triangle: unconscious manipulations
  • Methodologies of argumentation
    • The frames of argumentation
    • The starting point of argumentation
      • The agreement with the audience
      • Choice of data and adaptation
      • Data presentation and forms of speech
    • Argumentative techniques (according to Perelman)
      • Quasi-logical arguments (examples)
      • Arguments based on the structure of reality (examples)
      • The links that make up the structure of the real (examples)
      • The dissociation of notions
      • The interaction of arguments
    • The argument model (according to Toulmin)
    • The refutations (main approaches)
    • Practical recommendations for constructing an argument
    • Workshops (professional situations, news)
    • Conclusions and panel discussion


Scheduled in French:

PARIS: 16 to 20 September 2019


For the English realization, please, consult us.


€1,980 excluding tax (20% VAT)

See general terms

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